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FlicFlac is an organic, soft and rhythmic typeface. It explores the idea of repetition, without following the strict rules of traditional stencil and modular designs. The harmonious shape that words create might deceive you into thinking all letters are made with the same building blocks, but hardly any element is repeated. It’s all about balancing the construction of each letterform with the overall plump and natural character.
FlicFlac works perfectly as a statement font, within a word or a phrase that needs to grab the attention. But it’s rhythmic structure also creates extremely ornamental text textures worth experimenting with. On top of that its building blocks are ready to move and invite you to make them dance in animation.
The main element of the typeface may remind you of water drops and it performs in the same organic way as water naturally flows. The elements tighten and come together in the middle of each letterform, without touching. In more complex characters these drops merge, creating new forms. Maintaining FlicFlac’s character throughout means pushing the limits of legibility. Maybe sometimes you would have to guess a letter from the context, but that is a sacrifice you can make, right? Because this typeface will always make you notice and make you listen to what it has to say.
Illustrations: Natasha Dzhola
Designer: Maria Doreuli
Year of release: 2020
Version: 1.0
Styles: 1 style