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Сity, entertainment, lifestyle

British and Russian heritage

Pizza delivery + IT startup

Custom fonts

Typefaces are an integral part of a brand identity, just as important as logo and colour. They are a tool of communication and they need to embody a certain personality. There are many aspects to consider: designated use, character set, language requirements, technical support, licensing restrictions.

That’s why many companies and organisations choose to create their own typeface — to make sure what they are using not only represents their character, but also covers all specifications. Whether you decide to commission us with a completely new design, or you want to modify or expand one of our existing fonts to fit your needs, we will guide you through the meticulous process of research, design and testing. We will work together to find the right style and cover every possible aspect: starting from the idea and up to the final result — your user licence.

Bespoke lettering

Typefaces are powerful systems, but they are not always the right choice. Maybe you’re looking for a new logo and you don’t want to just set it in an existing typeface — when you have a specific name or word, there is an opportunity to make sure the letters fit perfectly in that exact combination. Whether it is just one letter, a word or short text, lettering can offer even more diversity and complete customisation. While there are many self proclaimed lettering artists, we offer our experience and expertise in calligraphy, illustration and typography to create a bespoke piece of lettering. We will sketch (yes, on paper, with pens!), experiment with different options and tools and come up with a high-quality drawing, polished with attention to detail you can expect only from a typeface designer. When you need something unique, lettering is the right solution.

Typographic expertise

Too many typefaces to choose from? Not sure if these two fonts are a good match? As if choosing the right typeface wasn't hard enough, but then all the issues of using it right come after… Is this layout suitable for our users? Is this weight readable on screen? What point size should the body text be? Many designers lack knowledge and confidence when working with fonts. Typography is a discipline full of rules and specifications, of small but important details.We want to live in a world where typography in whole and our typefaces in particular are used well. Not just because we’re type fanatics, but because better typography means better communication, better user experience. That’s why we offer our expertise on all typography related matters. We can consult you on ways of improving your existing typography, layouts, choice of typefaces. Small changes can make a big difference to your project’s clarity and successful presentation.

Logo refinement

You already have a logo? Maybe it was designed many years ago, when digital design wasn’t as advanced as it is now and it would be good to freshen it slightly up? Maybe it’s a brand new logo, drawn by a designer or agency, and you just want to make sure it’s perfect before rolling out your new branding? There are many reasons to seek our counsel on your existing logo. Regular design tools don’t offer the same control as font design tools. We will make sure the shapes are refined and ready to be used in any required size or medium. We also have an eye for detail, and with our experience in type and lettering, you can leave it to us to refine your idea, tweak your drawing or suggest and make improvements. And since the logotype is the brand's symbol, you should make sure it’s perfect.

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